The Indian food industry is poised for huge growth, increasing its contribution to the world food trade every year. In India, the food sector has emerged as a high-growth and high-profit sector due to its immense potential for value addition, particularly within the food processing industry.
There has been a great revolution in the food ordering business in India with online food delivery players like Zomato, Swiggy, etc. Investors are more attracted to the Food processing industry, foreseeing its high potential and wider customer base. Food is a basic necessity; therefore the demands are always going to be high. There are many big companies already actively involved in the Food Processing Industry and the government is playing a vital role in promoting it. Many factors are shaping and affecting the growth of such industries.
Covid-19 has played a big role in highlighting demand from rural and has put back the focus on agriculture, given that a 
large part of urban India was locked down. It was rural consumption which was driving a lot of output and hence to that extent, the focus from government policy as well as the sheer size of the consumption market in rural and tier two cities is where Covid-19 has really made a difference for the food processing sector.
There are opportunities that are playing out. One is the reforms that were announced by the government to drive productivity in agri business. If the farmer is able to find the right price in the market there will be a positive impact on productivity in agri business. That is one big area where Covid-19 helped to accelerate some of the long pending reforms. The second big impact is around the kind of products that people need, there is obviously a lot of focus on safety and hygiene, convenience, on looking at products which are easy to consume and labour. Safe processed food categories like biscuit and snacks have seen growth during the Covid times.
After the pandemic, people have become more conscious about their health, and hence, their preferences towards the kind of food and the intake has changed. This has increased the demand for gluten-free, low-calorie, natural preservatives, colours, and flavours. There is a surge in demand for Ready to Eat and Cook products. Organic products have become common among people and with the effect of social media on our lives, people are opting for innovative food products. The government has become more active in making the labelling and information on the packaging to be more intuitive to the consumer.
Organic products have become common among people and with the effect of social media on our lives, people are opting for innovative food products. The government has become more active in making the labelling and information on the packaging to be more intuitive to the consumer. Food consumption patterns and preferences are undergoing significant changes all over the world. Due to increased awareness about health and wellness, evolving lifestyle changes, and increasing incidence of food-heart-related diseases like diabetics, obesity, etc., consumers worldwide are showing an interest in a preventive lifestyle rather than a curative approach.
Further, with introduction of Work from Home Culture amid the pandemic there has been a rapid shift in the consumer 
behavior and their eating habits even in India. Trends indicate a sharp increase in on-the go eating, snacking in between meals, switching to healthier eating alternatives, pre-cooked ready to eat meals and increasing consumption of organic foods. This has led to a host of new opportunities in the consumer foods market for both domestic and international companies to build a stake in this fast-growing processed food market. Today consumers demand and understand about the ingredients present in the products. Hence, Health and wellness movement has been on the radar of the major food companies who are proactively tapping into the rapidly growing product categories in this market.
In a huge and diverse country like India, this trend is relevant in two radically different ways; while a large part of rural India 
suffers from malnutrition and seeks foods that supplements basic minerals like iodine, and iron, and other nutrients like Vitamin A, a lot of people in urban India suffer from lifestyle-related disorders like obesity, coronary heart disease, diabetes, and hypertension, and seek solace in low fat, low sugar, and low cholesterol products. New trends in sustainability, health and wellness, and convenience are the key pillars that are driving formulation, packaging, marketing, and more in the food and drink industry.
Hence D WA Herbals is providing you a wide range of products that are 100% natural and healthy. People who are moving towards organic and healthy products this is the best opportunity to try out the D WA Herbals range. These products are providing you what are you looking for ?? No carbonated Soda water, No added sugar, No chemicals, No artificial taste, No preservatives and many more other benefits which herbs. Our innovative products fall in the above categories that boosts healthy human longevity. We merge traditional knowledge with modern technology (like nano technology) to optimize the benefits of the herbs to provide better health results.
Dr Sushil is a researcher and founder of D WA Herbals with objective of providing healthy longevity to society. His aim is to develop food and drink-based products by using the inherent qualities of traditional herbs by optimizing their effect through modern technology, making our products extremely user-friendly. The research is focused on various lifestyle issues such as anxiety, stress, metabolism, digestion, immunity and may more which impact the health and lifestyle.
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